This is the first installment in the “Create a Niche Store” series! Today I’m going to teach you how to choose the best niche store domain. A good domain name contains the keywords that you’re going to target on your home page to draw traffic in to your niche store. You can certainly build a successful niche store on any domain name, but having your main keywords in the domain name itself can play a big factor in how much traffic you actually get. Rather than just supposing that you can pick the best keywords on your own (like many people do) – it’s in your best interest to actually do some keyword research on your own first. You can do this own your own (for free) by using the google Keyword Research Tool for Adwords to find out what people are searching for now.
All you have to do is enter some keywords into the box to get ideas. For instance, my son is VERY into Thomas the Tank Engine and he must have 4 dozen trains (he’s 3!). I’ve paid a LOT of money for all his trains and thomas clothes and related accessories. He just LOVES to get on YouTube and watch Thomas videos for hours! A lot of the videos are other kids who make their own little thomas stories and tape them, but a lot of them are actualy advertisements for Thomas merchandise. I’ve come to the conclusion that this little Thomas cottage industry would make a GREAT niche store – and my son would love it too!
So off I go to the google keyword research tool to find out how many people actually search for Thomas the train and related items each month. To begin my search, I typed the following keywords into the box on my own that I had come up with:
“thomas the train, thomas the tank engine, thomas and friends, thomas wooden train, thomas track”
I got some good results back, but it occured to me that I left out a lot of obvious keywords, so I added following to my list:
“thomas toys, thomas video, thomas clothes, thomas dvd, thomas movie, thomas toy trains”
This generated a pretty good list of ideas in the google keyword tool:

Google Niche Store Keyword Research
As you can see in the image above, there were lots of good keyword phrases for me to use – and I wanted to choose one that wasn’t too long, that got a decent amount of searches per month, that had an available domain name – and most importantly, wasn’t blatant copyright infringement that would get me into legal troubles down the road.
I selected “thomas the tank toys” because it got a decent amount of searches per month, but for me there was one single important factor. Many of you reading this now will wonder why I didn’t choose a keyword phrase with more searches per month, like thomas trains, or thomas movie. It’s simple really. I wanted a domain name that would be available, entirely relevant, and something an adult would search for! That’s right, I wanted to choose a domain name an adult would search for when looking for children’s gifts! It’s not my goal to get a 3 year old on the site looking at Thomas videos for hours, although that’s ok and might get some business through Mommy and Daddy watching their child online. I wanted to target someone actually searching to buy Thomas toys online. Always choose keywords more closely related to “buying” rather than “browsing” or “research” whenever you can – and you’ll get better results!
So, I promptly went and registered Thomas The Tank Toys to setup my niche store on. I registered my domain name with Godaddy – which is where I register all my domain names (seems easier to manage with them all in one place). In the next installment inthis series, we’ll talk about how to find the best WordPress theme for a niche store!
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